What: Conduct “paperless” meetings by developing a Target Mobile web app that will allow meeting attendees to view agendas, maps and other relevant information on their mobile device.
Results: Initially launched with 2700 meeting attendees.
- 79.6% total adoption rate
- 200+ questions were submitted during Q&A session
- 384+ photos were submitted to the Photo Gallery by meeting attendees
- 72 minute average utilization per user
- 92% or respondents found the App useful
Role: User Research | Surveys | UX Design | UI Design | Creative Direction